Planning/Ideas of magazine advertisment

Planning For Our Magazine Advertisement:

Images: Mid Two Shot Of  Storm And Mike., Close Up Of  Just Storm.

Setting: In School, In The Photography Studio, Either A Black Or White Back Drop. 

                 Or Outside, In The Rain, In  A Park Or Walking, Down The Street.

Text: Artists Name, Release Date, Album Name, Featuring Songs.

Planning the music video

Step By Step

At the beginning of the music video there is 34 second instrumental. In this time gap the ideas so far is to have the rapper ( Mike ) and the singer ( Storm ). Between the two of them there is going to be straight cuts of them both. 

The filming is going to consist of filming storm and filming mike for 4-5 minutes in the same place. Either looking down, walking away from the camera walking towards the camera. we can then edited the film so that they fit into the slots. 

Places to film 

Town, 

Centre by the fountains,

Steps. (sitting down)

Sat on grass

Storm led on the floor looking into the camera.

Mike stood in the door way of a run down place.

School

Studio,

On the field, by the trees. 

Also on the sofas on the photography room.

We are also going to film the Storm getting hit ( not real ) and then her upset, sad, crying. 

This will also be used in the instrumentals and Chorus.

The Chorus is 1-18 mins long.

this will need to include Storm as the main character because she will be singing. we think the filming of this should be of her and flash backs. i think that the editing should be straight cuts. 

there is also a second intro which is 1-42 at 1-53 long. 

And also a third intro which is 10 seconds long.

Mike comes in the song at 3.35 and then he finishes at 4.42.

we are going to film mike is the studio against the white and the black background we are then going to edit it by adding in different clips of him walking and sitting down rapping.

The end of the music video

The duration of the song is 5.30 mins longs.

The film is going to end with Mike & Storm at the end with mikes arm over her shoulder. 

We still need to decide on a few places to film. We think that once we start doing our story boards and start filming everything will come together. 

Representations

my genre is RnB and contains a Male Rap artist and a Female RnB artist.

The common stereotypes for RnB artists are rich, have tattoos, involved in street crime, gangs, drugs.

Also violence is usually a good representation.
In our music video we see a good representation of this because the girl in the music video is actually getting abused by her father. We did plan to try and show this in the music video but i dont think this is going to be possible. So there for we are going to try and shoot her after she is being abused. E.G Hurting, holding tummy.. falling over.

Codes And Conventions

Codes & Conventions

Codes & Conventions Of An Album Cover For An R'n'B Artist:
Shots- Mid Shots, Two Shots, Closeups, High/Low Angle
Colours- Black & White, Golds, Red, Blue
Text- Artist Name, Album Title, Song Titles
Images - Artist, Logo
Props- Headphones, Microphone, Chair, Jewellery 

Codes & Conventions Of A Website:
Shots: Closeup, Mid shot, Long Shot, Two Shot
Colours: Black & White, Red, Blue
Text: Hyperlinks, Artists Name, Advertising The Latest Album
Images: Of The Artist, Of The Latest Album

Codes And Conventions Of Advertisement Poster:
Shots: Closeup, Mid Shot, Long Shot, Two Shot Eye level
Colours: Black & White, Red, Blue
Text: Artist Name, Album Name, Details About Album
Images: Of Artist, Of The Album

Cast: Mainly sexy ladies looking promiscuous.

Props: Living the high life, rich, Jewerlly. 

Codes And Conventions of RnB Music Video:

Shots: Close up, Mid Shot, Long Shot, Two Shot, Low Angle - This makes the rapper look scary and in control. 

Colours: Colourful, Black and white scene if there singing about love stories or flash backs. 

Text: no text.

Editing: Jump And Straight cuts. Mainly jump cuts.

Codes And Conventions of Rap Music Video:

Shots: Close up, Mid shot, Long shot, Two Shot, Low Angle, Ariel Shot. 

Colours: Black & White, High contrast in colours. 

Text: No Text

Editing: Very snappy film, switch between shots very quickly. Jump and straight cuts. Mainly Straight cuts

Cast: Mainly male. Gangs and gangster's

Props: Fire, Guns, Knifes, Jewerlly - living the high life. 

Little Young Girl - Storm Ft Genesis

This is the song we will be using for our music video. The song is a cover and the song has also been edited. The song is about the girl getting abused by her father. This is a very moving song and very emotional. Enjoy!

Theories

Theories

Genre Theory

Media text tend to fit in to specific genres, for example films can be classified as romance, comedy, horror and many more. Tv shows and Music can also be sorted into genres for example sitcom, quiz show, soap etc and rnb, pop and rap etc.

John Fiske, a media theorist stated that 'any one programme will bear the main characteristics of its genre, it it is likely to include some others'.

This is known as a 'sub-genre'. An example of this is rom-com (romantic comedy) and slasher which is a sub genre of a horror film.

In music videos i think that they are very generic, meaning they all follow one formula.

Audience Theory

'All the worlds a stage, all the men and all the women merely players'.

Some people seen media audience as being easily manipulated. Masses of people who can be persuaded to buy products through advertising or to follow corrupt leaders through propaganda.

Do you think media separates us or brings us closer together?

I think most media activities now are done alone, which separates us, such as social networking sites, mobile phones, email etc. Media such as cinema, or shows brings us closer together as you wouldn't go on your own.

Herbert Blumer 1950 - Sociologist.

Hypodermic Syringe

Media is like a syringe which injects ideas, attitudes, beliefs into audience who, as a mass audience has very little choice but to be influenced.

The Culmination Theory

One media text does not have too much effect, years and years of watching more violence, so will make you less sensitive to violence.

Two Step Flow

'Masses' will experience media individually but once discussion about what they have watched with others will influence peoples opinions / behaviours. People directly influence eachother.

Uses & Gratification

We make choices about what we want to watch & have expectations; we expect to be gratified by what we watch (beikng satisfied).

There are five different types

1. Information

2. Entertainment

3. Personal Identity

4. Social

5. Escapism

Audience Research

For our audience research we need to find out what our target audience like, dislike and what they would expect from a r'n'b artist. We can do this from sending out questionnaires, and caring out interviews and focus groups.