Relating Audience Theory To My Work.

Audience Theories. 'All the worlds a stage, and all the men and all the women are merely players' Some people see media audiences as being easily manipulated. Masses of people can be persuaded to buy products through advertising or to follow corrupt leaders through propaganda.'

The Hypodermic Syringe Theory: 'Media injects ideas, attitudes and beliefs into the audience, who as a powerful mass have no choice but to be influenced.' Our music video has a sensitive subject (domestic violence,) because of this we were thinking of putting an age rating on the video because we thought that people might be directly influenced by it, but after carefully going through the lyrics and discussing it in our group we decided that an age rating would not be needed.

Uses & Gratification: We have thought about the uses and grafitications for our media product and have decided that people will be watching our video for entertainment, escapism and social (to feel sympathy for our character.

Andrew Goodmans Theory: We have decided that our music video is going to contain some visual interpretations for example we are going to include some 'subtle' scenes of domestic violence to match the lyrics, this matches with the Andrew Goodmans theory.

Reflective Writing

i have done a number of things in my research. I have researched other music videos. I have researched representations of rap and r&b videos. By researching this i can see what i need to aim for, so that our video fits into the representation. I have also researched the codes and conventions of an album cover of r&b a website, advertisment poster and a r&b and also a rap music video by doing this it has been useful so i know what i need to aim for. i have looked at audience theory, i do need to go back and link audience theory to my own work. i have also reseached audiences so that i know what audience i am trying to aim for in my project of a music video. i do think that looking at other music videos is really helping me in linking certain critiria into our music video.

The video is filmed in black and white. There are scenes of them preforming and then scenes where they are acting for the story line. The story line is about Beyonce acting as her boyfriend is acting towards her. The video has editing cuts between the two of them acting and preforming. The video opens with Beyonce stood with a white background be hind her saying a few words that relate to love, we know from this that she will be singing a love song. The first couple of seconds she is doing this the other actor that is in the video is also saying a few words. There are a number of straight cuts between them. The video then goes on the show us the story line of the video. The video also has a twist in the story line as she is acting out what her boyfriend actually is doing to her. they video is very moving and the black and white film also adds to this feeling too. Beyonce in this video is represented to be very strong at the begginning of the video by the way she is acting towards her boyfriend. She seems to be the one in control. Until the end when the roles are switched.

Planning/Ideas the Album Cover

Shots:

2 Shot of Storm and Mike, together.
2 Shot of Storm and Mike, one at front, one behind slightly out of focus looking smaller.
Close up of storm, text 'ft Mike / Genesis.

Setting:
Studio, black or white backdrop.

Planning/Ideas of magazine advertisment

Planning For Our Magazine Advertisement:

Images: Mid Two Shot Of  Storm And Mike., Close Up Of  Just Storm.

Setting: In School, In The Photography Studio, Either A Black Or White Back Drop. 

                 Or Outside, In The Rain, In  A Park Or Walking, Down The Street.

Text: Artists Name, Release Date, Album Name, Featuring Songs.

Planning the music video

Step By Step

At the beginning of the music video there is 34 second instrumental. In this time gap the ideas so far is to have the rapper ( Mike ) and the singer ( Storm ). Between the two of them there is going to be straight cuts of them both. 

The filming is going to consist of filming storm and filming mike for 4-5 minutes in the same place. Either looking down, walking away from the camera walking towards the camera. we can then edited the film so that they fit into the slots. 

Places to film 

Town, 

Centre by the fountains,

Steps. (sitting down)

Sat on grass

Storm led on the floor looking into the camera.

Mike stood in the door way of a run down place.

School

Studio,

On the field, by the trees. 

Also on the sofas on the photography room.

We are also going to film the Storm getting hit ( not real ) and then her upset, sad, crying. 

This will also be used in the instrumentals and Chorus.

The Chorus is 1-18 mins long.

this will need to include Storm as the main character because she will be singing. we think the filming of this should be of her and flash backs. i think that the editing should be straight cuts. 

there is also a second intro which is 1-42 at 1-53 long. 

And also a third intro which is 10 seconds long.

Mike comes in the song at 3.35 and then he finishes at 4.42.

we are going to film mike is the studio against the white and the black background we are then going to edit it by adding in different clips of him walking and sitting down rapping.

The end of the music video

The duration of the song is 5.30 mins longs.

The film is going to end with Mike & Storm at the end with mikes arm over her shoulder. 

We still need to decide on a few places to film. We think that once we start doing our story boards and start filming everything will come together. 

Representations

my genre is RnB and contains a Male Rap artist and a Female RnB artist.

The common stereotypes for RnB artists are rich, have tattoos, involved in street crime, gangs, drugs.

Also violence is usually a good representation.
In our music video we see a good representation of this because the girl in the music video is actually getting abused by her father. We did plan to try and show this in the music video but i dont think this is going to be possible. So there for we are going to try and shoot her after she is being abused. E.G Hurting, holding tummy.. falling over.

Codes And Conventions

Codes & Conventions

Codes & Conventions Of An Album Cover For An R'n'B Artist:
Shots- Mid Shots, Two Shots, Closeups, High/Low Angle
Colours- Black & White, Golds, Red, Blue
Text- Artist Name, Album Title, Song Titles
Images - Artist, Logo
Props- Headphones, Microphone, Chair, Jewellery 

Codes & Conventions Of A Website:
Shots: Closeup, Mid shot, Long Shot, Two Shot
Colours: Black & White, Red, Blue
Text: Hyperlinks, Artists Name, Advertising The Latest Album
Images: Of The Artist, Of The Latest Album

Codes And Conventions Of Advertisement Poster:
Shots: Closeup, Mid Shot, Long Shot, Two Shot Eye level
Colours: Black & White, Red, Blue
Text: Artist Name, Album Name, Details About Album
Images: Of Artist, Of The Album

Cast: Mainly sexy ladies looking promiscuous.

Props: Living the high life, rich, Jewerlly. 

Codes And Conventions of RnB Music Video:

Shots: Close up, Mid Shot, Long Shot, Two Shot, Low Angle - This makes the rapper look scary and in control. 

Colours: Colourful, Black and white scene if there singing about love stories or flash backs. 

Text: no text.

Editing: Jump And Straight cuts. Mainly jump cuts.

Codes And Conventions of Rap Music Video:

Shots: Close up, Mid shot, Long shot, Two Shot, Low Angle, Ariel Shot. 

Colours: Black & White, High contrast in colours. 

Text: No Text

Editing: Very snappy film, switch between shots very quickly. Jump and straight cuts. Mainly Straight cuts

Cast: Mainly male. Gangs and gangster's

Props: Fire, Guns, Knifes, Jewerlly - living the high life. 

Little Young Girl - Storm Ft Genesis

This is the song we will be using for our music video. The song is a cover and the song has also been edited. The song is about the girl getting abused by her father. This is a very moving song and very emotional. Enjoy!

Theories

Theories

Genre Theory

Media text tend to fit in to specific genres, for example films can be classified as romance, comedy, horror and many more. Tv shows and Music can also be sorted into genres for example sitcom, quiz show, soap etc and rnb, pop and rap etc.

John Fiske, a media theorist stated that 'any one programme will bear the main characteristics of its genre, it it is likely to include some others'.

This is known as a 'sub-genre'. An example of this is rom-com (romantic comedy) and slasher which is a sub genre of a horror film.

In music videos i think that they are very generic, meaning they all follow one formula.

Audience Theory

'All the worlds a stage, all the men and all the women merely players'.

Some people seen media audience as being easily manipulated. Masses of people who can be persuaded to buy products through advertising or to follow corrupt leaders through propaganda.

Do you think media separates us or brings us closer together?

I think most media activities now are done alone, which separates us, such as social networking sites, mobile phones, email etc. Media such as cinema, or shows brings us closer together as you wouldn't go on your own.

Herbert Blumer 1950 - Sociologist.

Hypodermic Syringe

Media is like a syringe which injects ideas, attitudes, beliefs into audience who, as a mass audience has very little choice but to be influenced.

The Culmination Theory

One media text does not have too much effect, years and years of watching more violence, so will make you less sensitive to violence.

Two Step Flow

'Masses' will experience media individually but once discussion about what they have watched with others will influence peoples opinions / behaviours. People directly influence eachother.

Uses & Gratification

We make choices about what we want to watch & have expectations; we expect to be gratified by what we watch (beikng satisfied).

There are five different types

1. Information

2. Entertainment

3. Personal Identity

4. Social

5. Escapism

Audience Research

For our audience research we need to find out what our target audience like, dislike and what they would expect from a r'n'b artist. We can do this from sending out questionnaires, and caring out interviews and focus groups.

Magazine advert for the music c.d

The c.d needs an advert in a magazine to promote the single, this advert will need to include:

• The name of the band
• The logo of the band
• the name of the song
• other song names
• website
• photos
• name of the c.d
• the release date.

A Cover For It's Release On C.d

The cover on the release of the c.d will be have to include:

• The date of the release
• The song
• The artist
• The artist logo
• Picture of the artist
• Song titles

A Website For The Band.

Most artist's have a website for their band. This can include a variety of things. Our group has decieded not to do a website but we are going to research different websites any way.
Here is a few things most websites must include:

• Tour Dates
• News
• Upcoming Albums
• Preview videos
• Calender
• Hyperlinks
• Chat
• Photo gallery
• Online shop
• Interviews
• Biographies
• Members

Research into Similar Products

Here are some music ablum covers. I have chosen these because i feel that because the song we are choosing has an urban culture, these album covers fit very nicely. I have just choosen these to give us some ideas for our ablum cover.

Music video information

This is mike, we will be using his own music productions.

We will be using one of his songs called, "Little Young Girl" The song is sang by a young girl called Storm, and the song is featuring Mike.

We are really excited about using this song and having Mike and Storm in the video.

Our Group!

This is Kayla and Laura these are the other members of my group. Together we will be making a music video, and album cover and an advert for a magazine.

Brief -

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
1- a website hompage for the band
2- a cover for its release on DVD
3- a magazine advertising for a DVD

Our group have chosen to do number 2 and 3 :)

Our music video group.

This is Kayla !

Shes in the music video group.

still awaiting a of laura..

but can't find one.. =/

mer.

MERRRRRRRRRRRR