Changes

Changes
We made several changes and improvements along the way.

Originally: We were going to have Mike, rapping in the song and show some performing and narrative shots of him. We were also going to include him in magazine advertisement & album cover.
New Idea: We cut our video down and we dont feature Mike in the song or the video. He is no longer featured on the album cover or magazine advertisement.
Reasons For Change: The song was too long and this made it difficult to film and edit. We also found it hard to get Mike in for filming seeing as he is outisde of school.

Originally: We were going to have a 'dad' figure being filmed to show the abuse and add flashbacks to emphasise this.
New Idea: We have just used narrative and performing shots of our girl.
Reasons For Change: We found it difficult to find a male figure to appear in our video.

Originally: We were going to use a mid shot of 'Storm' looking away from the camera.
New Idea: We then decided to use a close up, of 'Storm' looking into the camera.
Reasons For Change: So she had eye contact with audience.

Become a fan on facebook

Become a fan on facebook and follow us on how were doing. I have just uploaded the video onto it... Please leave us some feedback as we would really appriecate it!

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http://www.facebook.com/video/video.php?v=10150161557750319&ref=mf

If you could leave us some feedback and tell us if there is anything that might need changing to improve our clip we would really apreciate it. Thank you

Editing the music video

Editing the music video has been a very long process. There was a few technical problems with editing the music video and saving it. Half way through editing we noticed that we didn't have enough footage to carry on editing. Also we never really had any narrative. We decided that we were going to shoot the narrative in the dance studio, we thought this would look good as it would show her being able to express her feelings through dancing. This would be her only place she would be able to escape from her problems. We really thought this would be good because it would still show sorrow in the music video, but then relief that she would be able to escape.

The music video starts on her on the floor. We did this so it shows her on the floor at the beginning. This makes the audience already think that something serious has happened to her. Then the music video starts... it almost feels like the music video is going back in time, then again at the end of the music video she ends up on the floor. We used a special effect to reverse the clip so she slowly gets up from the floor. The shot then fades to black. We really think that this was a good way to end the music video. Doing it this way adds more depth to the music video and adds even more narrative to it.

I edited the music video so it was in black and white. In some ways this challenges the codes and conventions of an original r&b music video.. The narrative it in black and white but i have made the contrast and the brightness a lot more stronger, this way it makes the narrative a little different. It also makes the music video more interesting i feel.
R&B music videos aren't usually editing in black and white. We have found a small few that have edited there music videos in black and white. I will post them onto the blog after this post so i can show what is similar.

Relating Audience Theory To My Work.

Audience Theories. 'All the worlds a stage, and all the men and all the women are merely players' Some people see media audiences as being easily manipulated. Masses of people can be persuaded to buy products through advertising or to follow corrupt leaders through propaganda.'

The Hypodermic Syringe Theory: 'Media injects ideas, attitudes and beliefs into the audience, who as a powerful mass have no choice but to be influenced.' Our music video has a sensitive subject (domestic violence,) because of this we were thinking of putting an age rating on the video because we thought that people might be directly influenced by it, but after carefully going through the lyrics and discussing it in our group we decided that an age rating would not be needed.

Uses & Gratification: We have thought about the uses and grafitications for our media product and have decided that people will be watching our video for entertainment, escapism and social (to feel sympathy for our character.

Andrew Goodmans Theory: We have decided that our music video is going to contain some visual interpretations for example we are going to include some 'subtle' scenes of domestic violence to match the lyrics, this matches with the Andrew Goodmans theory.

Reflective Writing

i have done a number of things in my research. I have researched other music videos. I have researched representations of rap and r&b videos. By researching this i can see what i need to aim for, so that our video fits into the representation. I have also researched the codes and conventions of an album cover of r&b a website, advertisment poster and a r&b and also a rap music video by doing this it has been useful so i know what i need to aim for. i have looked at audience theory, i do need to go back and link audience theory to my own work. i have also reseached audiences so that i know what audience i am trying to aim for in my project of a music video. i do think that looking at other music videos is really helping me in linking certain critiria into our music video.

The video is filmed in black and white. There are scenes of them preforming and then scenes where they are acting for the story line. The story line is about Beyonce acting as her boyfriend is acting towards her. The video has editing cuts between the two of them acting and preforming. The video opens with Beyonce stood with a white background be hind her saying a few words that relate to love, we know from this that she will be singing a love song. The first couple of seconds she is doing this the other actor that is in the video is also saying a few words. There are a number of straight cuts between them. The video then goes on the show us the story line of the video. The video also has a twist in the story line as she is acting out what her boyfriend actually is doing to her. they video is very moving and the black and white film also adds to this feeling too. Beyonce in this video is represented to be very strong at the begginning of the video by the way she is acting towards her boyfriend. She seems to be the one in control. Until the end when the roles are switched.