Semiotics And Understanding Images
Encoding And Decoding:
As producers we are expected to encode the text with ideologies and codes and conventions that are appropriate to our genre. As consumers, we have learnt to read (decode) these. In our text we are going to encode it with ideas of domestic abuse and violence. We are going to encode these ideas through camera angles, costume, narrative and body language. This supports McMahon And Quinns study in 1998. They think that texts are encoded by three different forms, these are; technical, symbolic and written.
We will think about using high camera angles when filming the victim and low camera angles when filming the abuser, this will make show the victims vulnerability and the abusers power over the victim. We will show a fist coming towards the victims face and then cut to a shot of her cowering and crying or maybe a blank black screen in between, this avoids any actual violence being seen. The music video will include both narrative and performing shots, like most most music videos do.
Friday, 2 April 2010
Audience Feedback on music video!
Some of the audience feedback that we have gained has been very good.
Some of the points that people have made are that the music video is best in black and white.
Also a couple of people have said that the music video is good but maybe the performing should stay in colour.. and the narrative stay in black and white this would then show that the footage would look like she was looking back in time on how she is living her life.
I personally think that the whole video should stay in black and white, i have made the narrative shots in black and white too but i have made the contrast and the brightness high so it would look slightly different.
Some of the feedback that we gained was the question of why is she in a studio?
the answer is because we tried to make it look like this is a place where she could escape and also let go of any anger that she had. The dance studio was the only place that she could be her self and let out any emotion through dance. We have tried to show this through her dancing and also there is shots of her looking into the mirrors and singing into them. Almost like she is trying to shout at someone but no one is there, so she is shouting to herself at the mirror.
Other feedback was that in parts of the music video some of it isn't in sync. This i do agree with and i will be going back into adobe premiere to solve this problem as we want the whole music video to be at a high standard.
ONE MORE THING
we are going to do a survey, this survey will be filled out by people after they have watched the music video. This is another way that we can gain audience feedback so we can make our product even better!
i will scan the survey in, and upload it to the blog for you to have a look at...
the overall outcome will also be posted once i have all the forms back!
Some of the points that people have made are that the music video is best in black and white.
Also a couple of people have said that the music video is good but maybe the performing should stay in colour.. and the narrative stay in black and white this would then show that the footage would look like she was looking back in time on how she is living her life.
I personally think that the whole video should stay in black and white, i have made the narrative shots in black and white too but i have made the contrast and the brightness high so it would look slightly different.
Some of the feedback that we gained was the question of why is she in a studio?
the answer is because we tried to make it look like this is a place where she could escape and also let go of any anger that she had. The dance studio was the only place that she could be her self and let out any emotion through dance. We have tried to show this through her dancing and also there is shots of her looking into the mirrors and singing into them. Almost like she is trying to shout at someone but no one is there, so she is shouting to herself at the mirror.
Other feedback was that in parts of the music video some of it isn't in sync. This i do agree with and i will be going back into adobe premiere to solve this problem as we want the whole music video to be at a high standard.
ONE MORE THING
we are going to do a survey, this survey will be filled out by people after they have watched the music video. This is another way that we can gain audience feedback so we can make our product even better!
i will scan the survey in, and upload it to the blog for you to have a look at...
the overall outcome will also be posted once i have all the forms back!
Audience Feedback on music video!
Here is a print screen of some of the feedback that we have gained from adding our music video on to facebook.
advertising our media product!
I have made a new facebook page to advertise our media product so we can get some strong feedback on how we could maybe change things..
The new video has been posted onto this facebook page and is still gaining feedback.
More research into similar products
Codes And Conventions
Codes & Conventions Of An Album Cover For An R'n'B Artist:
Shots- Mainly A Mid Two Shot Is Used But Close Ups Are Also Used.
Angles: Mainly Eye Level Is Used But Sometimes High/Low Angle.
Colours- Black & White, Golds, Red, Blue
Text- Artist Name, Album Title, Song Titles
Images - Artist, Logo
Props- Headphones, Microphone, Chair, Jewellery, Money.
Codes & Conventions Of A RnB Artist's And Rap Artist's Website:
Shots: A Series Of Photos Will Be Used, Mainly They Will Be Close up, Mid shot, Long Shot And Two Shots.
Colours: Black & White, Red, Blue, Gold, Silver
Text: Hyperlinks, Artists Name, Advertising The Latest Album
Images: Of The Artists(either/both perfoming and in the studio) Of The Latest Album.
Codes And Conventions Of Advertisement Poster Of A Rnb Artist And A Rap Artist:
Shots: Mainly A Mid Two Shot Will Be Used, But Sometimes A Close Up.
Colours: Black & White, Red, Blue
Text: Artist Name, Album Name, Details About Album
Images: Of Artist(either/both performing or in the studio) Of The Album
Codes And Conventions Of A R'N'B Music Video:
Shots: Mainly Mid, Long And Close Up Shots With A Few Extreme Close Up, Aerial And Establishing Shots.
Angles: Mainly Eye Level With More High Angle Than Low Angle Shots.
Colours: Contrasting Colours, Maybe Black And White
Text: No Text
Editing: Quick, Straight And Jump Cuts
Props: Money, Jewellery, Cars,
Characters: Both Male And Female, Female Are Usually Dressed In A Sexy, Promiscuous Manner.
Narrative: Parting, Sex, Drugs, Fighting, Abuse, Clubbing, Break Ups, Cheating, Love, Performing On Stage.
Codes And Conventions Of A Rap Music Video:
Shots: Mainly Mid, Long And Close Up Shots, With Some Extreme Close Up, Aerial And Establishing Shots.
Angles: Mainly Eye Level And High Angle Shots With A Few Low Angle Shots.
Colours: Contrasting Colours, Maybe Black And White.
Text: No Text
Editing: Quick Editing, With Mainly Straight Cuts But With Several Jump Cuts.
Props: Guns, Knives, Jewellery, Money, Drugs, Cars.
Characters: Mainly A Male Cast , Gangs/ Gangsters. Fighting.
Narrative: Fighting, Sex, Cheating, Domestic Abuse, Drugs, Love, Break Ups, Death, Alcohol.
Codes & Conventions Of An Album Cover For An R'n'B Artist:
Shots- Mainly A Mid Two Shot Is Used But Close Ups Are Also Used.
Angles: Mainly Eye Level Is Used But Sometimes High/Low Angle.
Colours- Black & White, Golds, Red, Blue
Text- Artist Name, Album Title, Song Titles
Images - Artist, Logo
Props- Headphones, Microphone, Chair, Jewellery, Money.
Codes & Conventions Of A RnB Artist's And Rap Artist's Website:
Shots: A Series Of Photos Will Be Used, Mainly They Will Be Close up, Mid shot, Long Shot And Two Shots.
Colours: Black & White, Red, Blue, Gold, Silver
Text: Hyperlinks, Artists Name, Advertising The Latest Album
Images: Of The Artists(either/both perfoming and in the studio) Of The Latest Album.
Codes And Conventions Of Advertisement Poster Of A Rnb Artist And A Rap Artist:
Shots: Mainly A Mid Two Shot Will Be Used, But Sometimes A Close Up.
Colours: Black & White, Red, Blue
Text: Artist Name, Album Name, Details About Album
Images: Of Artist(either/both performing or in the studio) Of The Album
Codes And Conventions Of A R'N'B Music Video:
Shots: Mainly Mid, Long And Close Up Shots With A Few Extreme Close Up, Aerial And Establishing Shots.
Angles: Mainly Eye Level With More High Angle Than Low Angle Shots.
Colours: Contrasting Colours, Maybe Black And White
Text: No Text
Editing: Quick, Straight And Jump Cuts
Props: Money, Jewellery, Cars,
Characters: Both Male And Female, Female Are Usually Dressed In A Sexy, Promiscuous Manner.
Narrative: Parting, Sex, Drugs, Fighting, Abuse, Clubbing, Break Ups, Cheating, Love, Performing On Stage.
Codes And Conventions Of A Rap Music Video:
Shots: Mainly Mid, Long And Close Up Shots, With Some Extreme Close Up, Aerial And Establishing Shots.
Angles: Mainly Eye Level And High Angle Shots With A Few Low Angle Shots.
Colours: Contrasting Colours, Maybe Black And White.
Text: No Text
Editing: Quick Editing, With Mainly Straight Cuts But With Several Jump Cuts.
Props: Guns, Knives, Jewellery, Money, Drugs, Cars.
Characters: Mainly A Male Cast , Gangs/ Gangsters. Fighting.
Narrative: Fighting, Sex, Cheating, Domestic Abuse, Drugs, Love, Break Ups, Death, Alcohol.
Video Assessment - Proficient research into similar products
Video Assessment
I have assessed three music videos, by GCSE students, I have given them all a level that I think they would get. I have given the first music video a level 3, this is because they have used good shot transistions and used a good variety of shots. I also think that they have used good costume and mise en scene to fit in with their chosen genre. To improve their music video, I think that they need to improve their lighting on certain scenes and maybe add a few more different locations.
For the second music video, I have given them a level 3, this is because they have used good editing and filmed in several good locations. I think that they could improve their grade by changing the lighting in certain shots and smoother cuts.
For the third music video, I have give them a level 2/3, this is because they havent used very steady shots (some shots are shaky) They are also a few mistakes, for example there are people that are not meant to be in the shot and they are not in sync. I think that they could improve this by being more carefull when they film and editing better.
I have assessed three music videos, by GCSE students, I have given them all a level that I think they would get. I have given the first music video a level 3, this is because they have used good shot transistions and used a good variety of shots. I also think that they have used good costume and mise en scene to fit in with their chosen genre. To improve their music video, I think that they need to improve their lighting on certain scenes and maybe add a few more different locations.
For the second music video, I have given them a level 3, this is because they have used good editing and filmed in several good locations. I think that they could improve their grade by changing the lighting in certain shots and smoother cuts.
For the third music video, I have give them a level 2/3, this is because they havent used very steady shots (some shots are shaky) They are also a few mistakes, for example there are people that are not meant to be in the shot and they are not in sync. I think that they could improve this by being more carefull when they film and editing better.
Inspiration
Inspiration
We watched many music videos to get some ideas and inspiration for our video.
These three were the main videos that influenced our final outcome.
http://www.youtube.com/watch?v=2qgKIaxiPLY
Alesha Dixon- Breath Slow
http://www.youtube.com/watch?v=pw3AEyyjd1k
We watched many music videos to get some ideas and inspiration for our video.
These three were the main videos that influenced our final outcome.
http://www.youtube.com/watch?v=2qgKIaxiPLY
Alesha Dixon- Breath Slow
http://www.youtube.com/watch?v=pw3AEyyjd1k
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